Joico Color Butter Color Intensity Review.

I received the Joico Color Butters as a sample with purchase. Before trying this product, I looked up reviews.  I saw that some people raved and others complained. I didn't bother to read the complaints because I figured, if you are complaining about it you probably just didn't use it correctly. Obviously I skimmed through the reviews in more of an effort to waste my time than to actually gather useful information. Just by looking up the product you can see what the use is for....

"Joico's Color Intensity Color Butter is an ultra moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up. Formulated with Joico's state-of-the-art technology, including restorative Arginine, and powerful Bio-Advanced Peptide Complex to strengthen and repair hair. Color Butter is designed to fuse fun and fashion with serious care." - Ulta Beauty website
"Deeply moisturizing — it actually chills out damaged cuticles and makes hair 44 percent less prone to breakage. Leaving you with soft, glossy, touchable, super-healthy intensity, it’s the perfect choice to refresh your current dipped tips or pinwheels in just minutes; and it’s equally brilliant on blonde or pre-lightened hair that’s looking for a jolt of excitement or some mix-and-match fun. No big commitment necessary, since Butters refresh for up to ten shampoos, allowing you to start anew!
Perfect choice for: Color Intensity clients who want to extend the life of their dipped tips and fantasy shades with at-home ease; plus blonde or pre-lightened hair that’s ready for some professionally applied no-commitment color-palooza." - Joico website

No where on either product description does it say that it will work to change the color of previously colored hair. It's a deep conditioning deposit of color, basically meant as a color refresh in between professional color visits.

"If you judge a fish by its ability to climb a tree it will live its whole life believing that it is stupid." The internet says this is an Einstein quote. I'm not sure if Einstein really said it but the quote is accurate. Based on my incorrect use of the product, I would have a negative review. In reality, I definitely plan to pick the Joico Color Butters up in the future as I think it would be an awesome product to send my clients home with to prolong the life of their fashion colors, as that is what it is meant to do.

If you are interesting in seeing how used the product incorrectly/ how I bounced back from using a color product, not as it was intended, watch below!

Until next time, work hard, dream big, eat cake.


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